Before Keurig launched its reusable coffee filter, coffee drinkers had to depend on the single cup coffee filter to satiate their caffeine needs. In fact, when the company first launched its coffee making machine in the market, it was nothing less than revolutionary. There was no other coffee making machine in the market that could match its ease of use and other features. Many competitors launched their own variants but Keurig is by far the most dominant player in the industry.
In fact, the influence of this coffee machine maker was so far reaching that other coffee producers started producing special kits for Keurig coffee machines.
However, the company soon had to face a lot of consumer complaints as the disposable coffee filters had to be bought separately. Consumers had no other option but to keep buying these disposable filters to keep using their machine. This was a major problem for the company. The single cup coffee filters could not be reused. It resulted in a lot of wastage and also generation of a lot of waste. The worst thing about these filters was that these were not biodegradable.
It meant that most of these ended up in landfills and would keep lying there for millions of years before they start degrading. Environmentally conscious consumers expected better from the company. The consumers wanted a reusable coffee filter for a long time. Many people thought that the company will never launch a reusable coffee filter as it would mean a loss for the company.
However, the company caved to the consumer demand and launched its reusable filter. Everyone was surprised but the company had to give such a product to the market if it wanted to keep its market share. A lot of competitors had launched better machines with reusable filters in the market and the company feared that it would lose market share.
Keurig said that it listened to the consumers and the consumers wanted a reusable filter.
The biggest advantage of this Keurig 2.0 reusable coffee filter is that people can use their own coffee and control the flavors as well as the texture. You can use any kind of coffee with this coffee machine. Many people wanted to try out new blends and organic coffee but that was not possible with the earlier filters. However, with the reusable filters, people could have the coffee they wanted that was brewed in the machine they loved.
There are many different blends of coffee available today. It is easy to buy grinded beans online. Also, there are a lot of coffee sellers who only sell organic coffee. Now consumers could but the coffee they liked and have that cup of steaming coffee made by their Keurig coffee machine.
Another advantage of these filters is that these are environment friendly as one can reuse these keurig 2.0 reusable coffee filter multiple times. Cleaning these filters is very easy. You just need to take out the filter and clean it as you would clean any other dish. Using it in the machine is also very easy. Just pour the coffee into the filter and enjoy that coffee.