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NEW YORK (AP) — If you anytime capital soup to appear out of your coffee machine, you’re in luck.
Campbell Soup Co. says it will alpha alms K-cup soup packs that can be fabricated with Green Mountain’s accepted single-serve coffee machines. The soups accommodate a K-cup backpack of borsch that is brewed over a packet of dry pasta and vegetables.
“It’s adorable soup at the blow of a button,” Campbell CEO Denise Morrison said in a buzz interview.
Green Mountain says its machines are advised so that the arrangement is apple-pie by the brewing process, acceptation there wouldn’t be a crisis of the soup and coffee flavors mixing. In accession to coffee and tea, Green Mountain additionally offers K-cups for bake-apple drinks and hot cocoa.
Nutrition advice for the K-cup soups wasn’t accessible because the companies are still alive through the artefact details, a Campbell adumbrative said. But the companies are calling the soup packs a “snack.”
Campbell and Green Mountain say they’ll barrage three varieties abutting year, including Chicken Borsch & Noodle.
Campbell, based in Camden, N.J., has been aggravating to brace sales of its flagship soup business with new flavors and packaging advised to address added to bodies in their 20s and 30s. Its “Go” soups, for example, appear in flavors such as Moroccan Style Chicken and in pouches that can be microwaved.
Morrison said the K-cup soups additionally represent addition advance into higher-growth areas.
The company, which additionally makes Pepperidge Farm accolade and Prego spaghetti sauces, has been aggravating to alter its portfolio of packaged foods as bodies more opt for foods they feel are fresher or healthier. It afresh bought Bolthouse Farms juices, as able-bodied as Plum Organics babyish food.
Morrison said she’s a loyal Keurig user and that she ran the abstraction by Green Mountain admiral at an accident beneath than a year ago. She and Green Mountain CEO Brian Kelley said the abstraction went through “considerable” testing with consumers.
“Consumers told us we should put Campbell soup in these machines,” Kelley said.
Kelley and Morrison beneath to say whether the acceding would anticipate Green Mountain from alms added types of soup, such as those fabricated by General Mills’ Progresso.
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