How I Successfuly Organized My Very Own Keurig Green Mountain Stock – Keurig Green Mountain Stock
Sales of Keurig brewing machines and accessories confused 23% in the aboriginal division compared to the above-mentioned year.
The aggregation had a lot of excuses, but the basal botheration is there are too abounding Keurig machines in food and bodies aren’t affairs them, abnormally the newest Keurig 2.0 model.
“We do accept some headwinds,” said Chief Banking Officer Fran Rathke on a alarm with analysts.
Investors are beat the stock. Keurig (GMCR) alone 10% Thursday aback the bazaar opened for trading. Shares are now bottomward added than 25% this year.
It’s a big change for the aggregation which had been one of the hottest stocks in 2013 and 2014 and does over $1 billion in sales.
Related: Bodies abhorrence the new Keurig … and its stock
CEO Brian Kelley says he’s alert to consumers and is accessible to accomplish changes. The better annoyance for barter is that the 2.0 archetypal alone brews Keurig branded coffee cups.
“Quite honestly, we were wrong. We underestimated the affection the customer had for this,” Kelley told analysts on a alarm Wednesday evening.
Reviews of the artefact on Amazon.com are abounding with complaints about the restrictions on what coffee cups can be acclimated in the new machine.
“I anticipate the Keurig is a abundant apparatus but it is a HUGE SHAME that the aggregation absitively to abolish the adeptness to use your own coffee area in the home beverage k-cup,” a top analyst on Amazon.com wrote.
Keurig affairs to accompany aback the My K-cup accent to acquiesce barter to beverage added brands of coffee. It is additionally alive to barrage the Keurig KOLD arrangement in the fall, which it hopes will accommodate how bodies absorb algid beverages at home.
Still, the aggregation bargain its banking projections for 2015, citation the challenges of the “complex artefact transition.”
CNNMoney (New York) Aboriginal appear May 6, 2015: 7:10 PM ET
Keurig Green Mountain Stock