7 Ways On How To Get The Most From This Keurig Soup K Cups – Keurig Soup K Cups
Keurig Green Mountain (GMCR), accepted for its single-serve K-Cups for coffee and tea, has accumulated armament with the iconic soup aggregation Campbell’s for the new product, Fresh-Brewed Soup in a K-cup.
The companies say the action requires a packet of brainstorm soup mix and a K-Cup pod of borsch that comes in two favors: Homestyle Chicken or Southwest Style Chicken. The packet is emptied into a 12-oz. cup and the K-cup pod is amid into the Keurig. The apparatus does the rest.
The companies say it’s a 70-calorie amusement with no bogus colors or flavors. The soup costs $11.99 for an 8-pack of cups and packets.
“Launching Campbell’s into the Keurig hot arrangement marks a anniversary as our aboriginal amplification above beverages,” said Mark Wood, arch business development and ally administrator with Keurig.
This is Keurig’s aboriginal attack into aliment … officially.
Unofficially, General Mills already produces Progresso soup and Nature Valley biscuit pouches and pods that can be brewed in a Keurig machine. But on the web armpit anecdotic its Bistro Cups, General Mills addendum that they are “not affiliated with Keurig.”
This is an advancing botheration for Keurig, which has struggled for ascendancy of its brand.
Related: Keurig knock-offs beverage babyish aliment and beer
There’s a alcove bazaar for non-Keurig producers of Keurig-compatible coffee pods from companies like TreeHouse Foods and Rogers Family Co., which accept both sued Keurig, accusing the aggregation of anti-competitive practices.
Keurig’s new machine, the Keurig 2.0, sells for $199.99 and can alone use clearly accountant K-Cups. But Rogers sells a Freedom Clip that allows the Keurig 2.0 to use non-Keurig coffee pods.
In its efforts to break strong, Keurig has entered into partnerships with Starbucks (SBUX), Dunkin’ Brands (DNKN) and Maxwell House from Kraft Heinz (KHC).
Still, Keurig, already a Wall Street darling, has had a boxy time affairs its K-cups and machines.
Shares accept alone steadily this year, with Keurig accident added than bisected its banal amount year-to-date. The aggregation appear disastrously bad after-effects aftermost ages and planned layoffs of 330 workers. Sales alone 5% in the best contempo quarter.
Keurig is acquisitive that hot soup will save the day. After all, winter is coming.
CNNMoney (New York) Aboriginal appear September 10, 2015: 8:23 AM ET
Keurig Soup K Cups